IDC, the premier global market intelligence firm has published an extensive case study on BackupAgent. In this case study the Software + Services strategy is highlighted. Being a Microsoft Gold Certified Partner, the IDC has reviewed BackupAgent since the strategy matches closely with the Microsoft S+S focus. The case study gives a good profile on BackupAgent’s market approach; indirect through service providers and resellers.
Furthermore, the IDC zoomed into the strategic partnerships that BackupAgent has with three-tier distribution partners in each country market. Other aspects that are adopted in the report are an overview of the BackupAgent product, the company and its history and the past and future growth. The report can be downloaded here.